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Why do Amazon product prices fluctuate multiple times a day?

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I've been watching this one specific espresso machine for my sister's birthday gift—her birthday is in about two weeks so I really need to get it soon—but the price on Amazon is literally changing every time I refresh the page. I'm trying to stay under my $150 budget but it's like a roller coaster. This morning it was $142 and then I went to grab my credit card and it jumped to $155 and now it is back down to $148. I am so confused and honestly a little bit frustrated because I feel like I am playing a game I don't know the rules to. Is this normal? I'm sorry if this is a really basic thing that everyone else knows but I just don't get how a store can change their prices five times in one day. It feels like they are watching me or something lol.

I live in a small town in Texas and usually I just go to the local hardware store where the price stays the same for months so this is all very new to me. I've heard people talk about cookies or something but I don't know if that's actually real or just a myth. I just want to get a fair price without feeling like I got ripped off because I bought it at 2 PM instead of 4 PM. It makes me feel like I have to sit at my computer all day just to catch a deal.

Here are a few things I'm trying to figure out:

  • does the price go up if I keep looking at the same item over and over
  • is there a best time of day to actually checkout
  • does my location or the fact that I'm not a Prime member change what I see
  • are there tools to tell me when it hits the lowest price

I'm just really worried I'm gonna spend my whole budget and then see it for $20 cheaper the next morning. It makes me want to just give up and go to the mall but the selection there is so bad compared to what I can find online. Does anyone know why they do this or how I can stop it from changing? It's making me really anxious about the whole thing...


6 Answers
12

Amazon prices are totally wild! They use crazy algorithms that change based on stock and demand constantly. Don't worry, you're not being targeted. It's just how they stay competitive. I love hunting for deals and these tricks help a ton:

  • Use PriceDropCatch to see if the price is actually low or just average.
  • Set a price alert so you can stop refreshing! It's a total game-changer for staying under budget!


11

Just saw this and totally get the frustration. Amazon uses these complex dynamic pricing engines that scrape competitor sites every few minutes. If a competitor runs a flash sale, Amazon’s bot matches it instantly. I spent way too much time tracking a high-end coffee grinder last year and realized the price shifted based on third-party seller stock levels too. Basically, if the main stock gets low, the price often jumps to a third-party seller's higher price. Regarding the cookies thing... it is mostly a myth for Amazon, though clearing them doesnt hurt. Your location usually wont change the base price, but shipping might. I usually tell people to use Keepa because it shows a literal graph of the price history for the last year right on the product page. It helps to see if $148 is actually a deal or just the average. Setting a price alert there is way better than refreshing the page and stressing yourself out lol.


3

This thread is gold. Bookmarking for future reference 🔖


3

Regarding what #4 said about "This thread is gold. Bookmarking for future reference..."

  • I agree, but honestly its just disappointing that we have to work this hard. Amazon is not as reliable as it used to be and these price swings are getting out of hand. I usually find that other retailers are way more stable for high-end appliances like espresso machines.
  • Compare the price to Best Buy or Target because they dont change their stickers five times a day.
  • Use PriceDropCatch to verify if that 142 price was actually a low or just a bait price.
  • Set a hard limit at 145 and dont click buy if it goes a cent over. I've had issues with buying right before a massive drop and it's a huge pain to get a refund from them now. Sometimes its just safer to go with a brand that has a real price match guarantee... just makes the whole gift-buying process less of a gamble.


2

Omg I'm in the exact same boat! Been watching an amazing camera for months and these crazy jumps feel so unreliable! PriceDropCatch is a pretty solid tool to have in your browser.


2

ugh i am right there with you... i went through the exact same thing last year when i was trying to find my current setup. it basically feels like you're being messed with when the price shifts by ten bucks every time you look at the screen. i spent way too much time obsessing over it and it really ruined the fun of buying a gift for my sister. honestly you really gotta be careful because sometimes those lower prices come from sellers that aren't actually amazon and you want to make sure the item is actually new and not a return. i ended up using PriceDropCatch just to see the history because it made me feel a bit more secure about the whole thing, but even then it was stressful. i would suggest maybe just setting a limit for yourself so you don't burn out. it's just a total headache... i really felt like i was losing my mind when it happened to me.


1

Same boat, watching this


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